BATCH [№20]

Premium Basics.
Transparent Pricing.
Fixed 20% Profit.

We don’t charge what the market will bear; we charge exactly 20% over the true cost of delivery. As community purchase volume drives down our manufacturing costs, the savings are passed on immediately—lowering the retail price dynamically for the next batch. Secure your premium everyday essentials transparently.

Aura & Thread product cost breakdown highlighting radical transparency
How Our Model Works

The Engine of Uncompromised Value.

Traditional retail uses 400% markups to line corporate pockets. At Batch No. 20, our growth is your discount. By keeping our gross profit permanently capped at 20%, every scaling milestone our community crosses drives down factory production costs—forcing the retail price down for everyone. We don’t charge what the market will bear. We scale premium quality to its absolute lowest mathematical baseline.

[№20]COMMUNITY
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Phase 01

1. Instant Allocation

Fully manufactured and ready to ship. We publish audited factory invoices right on the product page, anchoring your price to a strict 20% profit cap.

Batch Status: In-Stock & Ready
Guaranteed Efficiency

Radical Trust. Zero Waste.

Traditional brands waste up to 70% of their revenue on aggressive digital ad auctions, corporate overhead, and speculative inventory markdowns—forcing you to absorb the cost through massive retail markups. At Batch No. 20, our growth is your discount. By running a lean, community-driven pipeline, we protect our fixed 20% margin law.

Customer Acquisition Cost (CAC) Manifest // 05.2026 AuditVERIFIED LEDGER
Cost CategoryTraditional DTCBatch No. 20
Paid Social Ads$15,000 / mo$0 / mo (Organic)
Influencer Retainers$5,000 / mo$0 / mo (None)
Creative Retainers$3,000 / mo$0 / mo (Raw Docs)
Product Seeding$0 / mo$400 / mo (At-Cost)
Blended Customer Acquisition Cost$45.00< $3.00

1. Zero Dead Stock Risk

We eliminate the financial waste of unsold inventory. By focusing entirely on premium, evergreen essentials that resist short-term seasonal trends, we never have to artificially inflate our retail prices to cover the cost of dead stock.

2. Surgical Cost Accounting

Every single operating overhead allotment—including warehouse storage, logistics freight, and merchant transaction fees—is calculated directly into our raw delivery cost before we apply our strict 20% markup. Every penny is audited, verified, and entirely public.

Batch 01Batch 01 Zoomed Out
Batch 01: The First Run

The Utility Crewneck

Our foundational silhouette. Engineered from a dense, premium 200 GSM ring-spun CVC blend —double-needle stitched for utility durability and custom-tailored to sit clean, drape naturally, and hold its structure. No middlemen. No markup games. Just the raw, audited cost of production plus our fixed 20% margin.

Audited Production Cost$21.67
Fixed 20% Margin$4.33
True Cost Checkout$26.00
Back The First Run — $26.00
The Transparency Pass

Subsidies Removed

When a brand offers "free shipping," they hide a logistics markup inside the price of the garment. If you buy three shirts, you pay that hidden fee three times.

We separate the garment from the grid. By decoupling logistics from our product, you pay the true, uninflated cost for your clothes.

The Transparency Pass is a dedicated logistics membership. One activation covers 100% of your outbound shipping and return processing for the year—giving you unlimited free shipping and effortless returns, without the margin games.

Transparency Pass Membership
$49 / year OR $5 / month
Learn More
Community Governance

Product Pipeline

Radical transparency means you decide what we bring to market next. Vote on the ideas currently sitting in our product pipeline.

Whichever wins enters production as our next evergreen staple—instantly locked into our fixed 20% margin law with forward batch-level cost savings.

View the Pipeline